In the 21st century, business and technology are heavily intertwined. In fact, it is rare to do one successfully without the other. Studies show that most consumers are more trustworthy of a business that has a solid online presence and are less trusting of a business that does not have a website or any kind of reviews on any popular consumer review sites. Studies also suggest that consumers will compare similar brands or products and often will make decisions based on who has the best, most modern or most efficient web design. Good web design suggests the business cares about staying on top of trends, following best practices and making their customers feel secure in doing online business with them. In the case of small businesses with potentially small budgets, best practices suggest that funds will be best spent to bolster online presence and make sure there is sufficient network security. Network security is important because with all of the time people spend on the internet, there are more and more opportunities for unsecured networks to experience infiltration and hacking.
Hacking is not only a problem for small businesses. This is confirmed because numerous large, multi million dollar corporations have been hacked, even within the last few years. Hacks are so dangerous because they can leak important consumer information such as social security numbers, addresses and credit card numbers so that they are public. When these kinds of items become public, it is easier for identity thieves to access this information and use it for criminal behavior. Anyone who has had their identity stolen or knows someone who has, knows how devastating it can be not only to someone’s financial life, but to their future as well. As more and more of these types of hacking occur, people become more and more careful about the kinds of businesses they work with and purchase from. Businesses without IT security are almost ensuring that they will receive less business because consumers will not be comfortable sharing their information like credit card numbers online over an unsecured site.
It is no secret that web design and other online presence-boosting specialists are in high demand for this very reason and because of that, their time is not cheap. This may seem a bit off-putting, especially for a new or small business owner who is likely still very cautious about where and how money is spent. With society as it is, however, investing in best practices for online presence is one of the most surefire ways to boost business and help it grow consistently over time. Though the initial price tag may seem steep, depending on the type of specialist, it is one of the best investments business owners can make because it will be key to their long-term sustainability.
Another reason it is so important is that the people who specialize in information technology and web design, like those at The Tech Service, are experts in their field. Information technology is not the kind of job that just anyone can pick up and learn in order help out. Internet issues can become complex quickly and it is absolutely in a business’ best interest to work with someone who is highly trained to solve these types of problems quickly and efficiently.